Building an effective website that accomplishes your goals involves more than simply creating an attractive design. Here are 5 things that any website owner can do to improve the effectiveness of the website.
1. Re-Evaluate Your Goals
Hopefully you have some established goals that you are aiming to accomplish with your website. However, it is natural for your goals to change from time-to-time as your site evolves and you continue to learn and develop new ideas. It’s important to be sure that you have clearly established goals and that your work still has you on track to achieve those goals. If your goals have changed you may need to develop a new strategy for getting to where you want to be.
Every website needs a specific purpose. By staying focused on what you are attempting to achieve, you can see to it that your site is more effective at what it is supposed to accomplish. A website that is focused will be a better resource for visitors and as a result it will be more successful.
When was the last time you re-evaluated your goals? If it has been a while, take some time to think through what you really want to accomplish and decide what you need to do in order to successfully achieve your goals.
2 – Re-Evaluate Your Target Audience
At the time when you started your website you probably created the site to target a specific audience. Sometimes as websites grow the audience starts to shift a little bit, and you may not really be serving the same people that you once had intended.
This can especially be the case for blogs, and I know I have experienced this in recent months on my own blog. Have you noticed that the response you are getting is not from the same types of users that you had expected? It’s a good idea to periodically evaluate who is visiting your website and how you can better meet their needs.
The success of any website hinges on the ability to appeal to its target audience, so it is crucial to properly analyze your target audience and determine how you can improve to enhance their experience on your site.
3 – Learn More About Your Audience
Not only is it important to know who your audience is, but it is also helpful to know as much about them as possible. A free tool like Google Analytics can provide with data about you visitors’ connection speeds, screen resolutions, and geographic locations. Of course you can also see how they are finding your site, how many pages they are viewing, how long they are staying on the site, etc.
This is all valuable information. Most of us check the stats on a regular basis, but many website owners don’t take the time to see what internet connections and screen resolutions visitors are using. These two factors can have a considerable impact on how you design your site, and the data that you find may change over time. More internet users now have access to high speed connections and large monitors. When was the last time you checked this information?
4 – Clean Out What Is Not Needed
Over time many websites become cluttered as more and more elements and pages are added. If your site has accumulated some things that are not helping you to improve the site for visitors, consider getting rid of them. De-cluttering your website can help to more effectively emphasize the parts of the design and content that are most important.
Blogs are notorious for becoming cluttered. Have you added a new widget to your sidebar each month? If so, have you removed the old ones that aren’t doing anything for you or your visitors?
5 – Add A Blog
If your website doesn’t already have a blog, take the necessary steps to add one. A blog will help you to drastically improve the communication with your visitors and customers. Whether you are a small, one-person operation or a large corporation, others in your position are currently using a blog to improve their visibility online.
Not only is a blog a great way to communicate and interact with visitors, but it can be one of the best methods for increasing traffic. As you continue to publish new posts your website will become home to more valuable content that will draw visitors, links, subscribers, and repeat traffic.
A blog gives you the opportunity to continually improve the effectiveness of the website as you consistently provide value to readers.