If you’re not interested in your website’s visitors, here are 7 things you can do to make this clear to them.
1. Provide Them with No Way to Contact You
Some of your visitors may want to contact you to ask a question, make a suggestion, or just to send a comment your way. If your site offers no way for them to contact you, you’re telling them that their feedback isn’t significant. Most websites will provide a simple contact for or an email address to allow visitors to write to them, and most businesses will provide a phone number on their website. Giving your contact information will help visitors to feel that you are trustworthy and legitimate.
2. Give a Poor Description of Your Products and Services
Your website is your opportunity to provide visitors with the features and benefits of your products and services, and to let them know why they should choose you. If visitors have to search around the site to try to find complete information, or if the description of your products and services is inadequate, your website will not be effective.
3. Don’t Follow Up on Their Comments and Inquiries
When visitors leave comments on your website/blog or when they email you, a response is needed in most cases. If hey are expecting or hoping for follow up, they will feel that you don’t value their feedback if you do not respond in some way.
4. Use Pop Ups and/or Pop Unders
Pop ups and pop unders are two of the most annoying things on the internet. Fortunately, many browsers now offer options for blocking them, however, they can still be annoying to visitors. Yes, pop ups and pop unders can be effective for some people in the right circumstances, but today most internet users are going to ignore them and they will do more harm than good. If you are considering using them, be sure that you are weighing the pros and cons and be aware of the message that they can send to visitors.
5. Use Contextual Ads
Contextual ads (linked within the text of a page) are generally considered to be annoying by most visitors, including me. They typically will convert pretty poorly, which means you won’t make much money with them, and they will turn off a lot of visitors.
6. Display Excessive of Flashy Advertisements
Many websites and blogs earn money through advertisements, and it has become generally accepted by most internet users. However, if the advertisements are excessive they will change from being accepted to being annoying. By plastering ads in every conceivable location you will be sending a message to your visitors that you place more importance if making a little bit more money than you do in satisfying your visitors. If you want visitors to feel that they are your number one priority, keep ads to a reasonable limit.
In addition to the amount of advertisements that you use, the type of ads you use is also important. Many banner ads can be distracting to your visitors. Ideally, banner ads should be still, or at least involve only minimal movement. Flashy banners that quickly change colors or show a lot of moving text or objects can be extremely distracting, and visitors will wind up leaving.
7. Don’t Provide Them with an Accessible Website
Nothing shows visitors that you don’t care about them like not even allowing them to use your site. Have you ever visited a site that told you to upgrade or install something in order to be able to use the site? I think we all have. These websites present a serious negative message to visitors that don’t fit into a specific box.
What’s Your Opinion?
What would you add to this list? As a designer, what do you try to prevent sending the wrong message to visitors? As a visitor, what shows you that a website owner doesn’t value you?