Author Archives: Steven Snell

About Steven Snell

Steven Snell is a web designer and freelance writer. He maintains a blog at VandelayDesign.com that focuses on web design and related topics.

Creativity and Innovation vs. Predictability

Web design is a creative art. We’ve all experienced situations where we’ve been wowed by a site with an exceptionally creativity design or functionality. However, we’ve also had frustrating experiences with sites that try too hard to buck the trends … Continue reading

Posted in Web Development | Tagged | 7 Comments

What is Your Goal for First-Time Visitors?

When it comes to first-time visitors of your website, they will be forming an opinion very quickly and that opinion can have a serious impact on the success of your website. Regardless of what you are attempting to accomplish with … Continue reading

Posted in Web Development | Tagged , , | 1 Comment

9 Common Reasons A Website Is Not Drawing Visitors

Building a successful website obviously involves attracting visitors to the site. There are any number of ways to draw visitors to your site, but if you’re not having success it’s important to know what is causing the problems. Here we’ll … Continue reading

Posted in traffic | Tagged , , | 16 Comments

The Costs of Under Pricing Your Design Services

Many web designers fall into a trap by pricing their services lower than they should, which can have a serious impact on their business. Here is a quick look at the many different ways that under pricing your services can hurt you. Continue reading

Posted in Design Services | Tagged | 41 Comments

7 Ways to Show Your Visitors that You Don’t Care

If you’re not interested in your website’s visitors, here are 7 things you can do to make this clear to them. Continue reading

Posted in Web Development | Tagged , , | 10 Comments

Web Design Pricing: Set Prices or Quotes?

Pricing is a dilemma that faces all web designers (and other service professionals) at one time or another. There are a number of decisions that need to be made regarding pricing, and one of the most common involves offering fixed … Continue reading

Posted in Design Services | Tagged , | 14 Comments

5 Ways to Make Your Website More Effective

5 things that any website owner can do to improve the effectiveness of the website. Continue reading

Posted in Websites | Tagged , , | 3 Comments

Improving Navigation In 5 Simple Steps

Navigation is one of the most important elements of website usability. A good navigational structure can make visits much more pleasant for your users, and poor navigational structure can cause them to leave in frustration. Continue reading

Posted in Web Development | Tagged , , | 6 Comments

Grid-Based Design 101

In this article we’ll take a look at some of the basics of grid-based design so that you can understand it and apply it to your projects. Continue reading

Posted in Design Styles | Tagged , | 45 Comments

Redesign: Complete Overhaul or Just Upgrades?

Redesigning a website can be a huge project. In most cases, a complete redesign means starting from the ground up, which can be every bit as time consuming as designing a brand new website. The other option is to make smaller changes to update and upgrade the design rather than starting from scratch. Which is best for you? Continue reading

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