As designers our entire career is leveraged on our ability to create a piece of modern art. Some may take this as an exaggeration; however the truth as we know is that we create a miniature masterpiece when we design. … Continue reading
In today’s world of freelancing it has become harder to find effective marketing techniques. We all know that it is an absolute necessity to have a blog, and knowing this fact many freelancers are now blogging. This leaves you with … Continue reading
Designers have enough to worry about when doing a design. From trying to decipher what the client wants, to getting a hold of the appropriate assets and choosing the right colors and fonts to use, which only scratches the surface … Continue reading
It can be tough at times for freelancers, especially those new to it all, when the number of clients they have requesting work are small. One can begin to get worried and worked up about how they’ll pay the bills, … Continue reading
As a designer I’m always trying to optimize my creative process. Since I started, lots of things have changed in my workflow, some things got simpler while others got a little bit more complicated. With these changes came the experience … Continue reading
To mood board or not to mood board. Is that the question? Yes. At least amongst those of us that have ever used them as a means to jump start the design process. Personally, I’ve come to love mood boards … Continue reading
I’ve always found it interesting reading the design process of others (David Airey, Contrast, Brian Hoff). It’s good to have an insight into others work, to see if I can learn anything from their process but also for curiosity. So … Continue reading
These arty-farty web designers are always telling you how your site should look. Don’t listen to them! Don’t they know the customer is always right? Here are 10 things a ‘good web designer’ would never tell you about choosing the … Continue reading
After you complete a website do you review the project and try to measure the results? Was the project successful or a failure? I have built my share of websites, both for myself and for clients, and find that measuring … Continue reading
Many web designers fall into a trap by pricing their services lower than they should, which can have a serious impact on their business. Here is a quick look at the many different ways that under pricing your services can hurt you. Continue reading
